Music videos have been one of my strongest passions since I was a child: in the 80s and 90s my visual memory feasted on the eccentric and complex aesthetics that many singers introduced in their videos. I stopped watching tv in 2003 and have no intention to break this habit: as a result, I don’t watch as many videos as I used to, because spending (or wasting) time on YouTube or Daily Motion is not exactly the way I want to live my life. Yes, I watch the videos everyone is talking about, but that’s it. This morning I was checking my Facebook page, when I stumbled across a link to a video, posted by a former student of mine, a girl who loves music as much as I do. It was a link to Jennifer Lopez’s latest video, Dance Again, directed by Paul Hunter and featuring Pitbull [1].
What can I say? I watched it once just out of curiosity and it got me intrigued; I watched again and it got me excited; I watched for the third time and I asked myself if there’s something wrong with me: I was captivated! She launched her music career in 1999 and at the time I was a fan of hers: two of her songs – If You Had My Love and Waiting for Tonight – remind me of the time I met the boy that is now my husband. I still love that phase of her career but then I stopped caring about her; I kept on watching her videos, but nothing more. I don’t know the reason why Dance Again caught my attention, but maybe I can try to understand it through the following analysis.
In the opening scene, Jennifer steps into an elegant room: she’s dressed in black and has a black latex band around her upper arm. She sports her trademark glowy make-up and straight hair.
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